| dc.contributor.author | Sandy, Ni Made Cantika Putri Aristya | |
| dc.contributor.author | Setiobudi, Auditia | |
| dc.contributor.author | Teofilus | |
| dc.date.accessioned | 2023-07-04T06:39:42Z | |
| dc.date.available | 2023-07-04T06:39:42Z | |
| dc.date.issued | 2022 | |
| dc.identifier.issn | 2301.9093 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/6397 | |
| dc.description.abstract | This study refers to a phenomenon among Balinese business practices that is faced with new
situations so that a conflict arises between beliefs and something that must be lived but is
considered contrary to attitudes. The new situation is the impact of the pandemic that can affect
business continuity. The purpose of this study was to examine the effect of Cognitive Dissonance
on Business Longevity and the effect of Cognitive Dissonance on Business Longevity moderated
by Spiritual Values. The research method used is quantitative method and purposive sampling as
sampling. The data obtained were then processed with SPSS. This study has a sample of 120
respondents who are business practices in Badung, Bali. The results showed that Cognitive
Dissonance had a significant effect on Business Longevity. Moreover, there is no moderating
effect exerted by Spiritual Value in the relationship between Cognitive Dissonance and Business
Longevity. However, this study found that Spiritual Values can have a partial effect on Business
Longevity. | en_US |
| dc.publisher | UNIVERSITAS MERDEKA MALANG | en_US |
| dc.subject | Business Longevity | en_US |
| dc.subject | Cognitive Dissonance | en_US |
| dc.subject | Spiritual Values | en_US |
| dc.title | Cognitive Dissonance, Business Longevity and Spiritual Values of Business in Bali | en_US |
| dc.type | Article | en_US |
