The Roles of Organizational Culture of the AK Coffee as Start-Up Business Toward Consumers’ Satisfaction

Abstract

The purpose of this research is to describe the roles of the organizational culture of the AK Coffeeas start-up business from the explanation of the company’s vision and mission, and the explanation of the company’s employees on the implementation of SOP to meet consumers’ satisfaction. The research uses a qualitative method. Data collection methods used in this research are the interview, observation, and documentation.The research result suggests that by analyzing organizational culture of the AK Coffee, there are several aspects to be found – aspects of organizational culture that affect the employees’ performance and have an impact on consumerssatisfaction as well. In order to establish a strong organizational culture, this research emphasizes the importance of analyzing the cultural aspects embedded in the company through the viewpoint of the employees.