Behavioral of Using GOPAY as an Alternative Payment Method

Abstract

E-wallet is an alternative payment method that has been widely used in Indonesia since 2016, and GoPay is the e-wallet with the most users from 2017 to 2019. Technology Acceptance Model (TAM) is a model that aims to describe the information-based technology acceptance factor. TAM also explains the behavior of information-based technology end-users; therefore, it is related to customers' interest in using GoPay as an alternative payment method. This research was conducted to determine the effect of (1) perceived ease of use on behavioral intention to use (2) perceived usefulness of behavioral intention to use (3) perceived ease of use on attitude toward using (4) perceived usefulness on attitude toward using (5 ) attitude toward using to behavioral intention to use (6) perceived ease of use to behavioral intention to use with attitude toward using as a mediator (7) perceived usefulness to behavioral intention to use with attitude toward using as a mediator on the use of GoPay as an alternative payment method by the Surakarta City's People. The research method used was descriptive quantitative research with questionnaire method distributed using purposive sampling technique with unknown population formula. The analytical tool used was the PLS-SEM. The sample in this study was 97 people in Surakarta City who have used or were still using GoPay. the results showed that perceived ease of use, perceived usefulness, and attitude toward using have a positive and significant effect on behavioral intention to use.