The Planning of Splash N’ Dash Carwash Workshop Seen From Marketing Mix Aspect

Abstract

Motor vehicles are one of the means for people to do their activities. Every year the number of the vehicles is increasing rapidly. The increase in population and wealth of Indonesia’s population each year equals the increase in the number of motor vehicles in Indonesia. The car maintenance workshop especially carwash has also continued to grow in Indonesia, especially in Surabaya. Marketing Mix that has been run by the carwash businessman can influence customers’ decision. Splash n’ Dash whose concept is still new in the planning stages requires proper marketing strategies so that their customers are willing to visit, to purchase and to use it’s service.