Implementation of Innovation Strategies at Peranda Furniture Company in Competition in Banggai Regency

Abstract

This study discusses the process being conducted in searching for the right innovation strategies for the company, in order to compete in the company’s region. As a case study, this research is descriptive qualitative one with inductive approach. Data analysis tools used in this study are Miles and Huberman’s interactive data models, which are Business Model Canvas, Blue Ocean Strategy, and Ten Types of Innovation. Business Model Canvas functions to explain the underway company business prior to this study. Blue Ocean Strategy functions to assist the company in determining changes in business model which is done through answering questions on the Four-step Framework. Ten Types of Innovation functions to determine tactics in innovation and formulate to suitable strategies to be implemented by the company. The result of this study revealed that the suitable strategies for the company are strategies that focus on the center side, which is directed to Platform Shift innovation. This innovation focuses on the re-creation, recombination, and rediscovery of new relationships between capabilities and demands in order to provide new value for customers.