Influence B2B Influencing Factor, Perceptual Drivers and Geographical Factors Toward Consumer Loyalty Window Glass Film Brand V-Kool (Study at PT Anugrah Jaya V-Kool Semarang City)

Abstract

The purpose of this paper are to determine whether B2B influencing factor influences consumer loyalty at PT Anugrah Jaya V-KOOL, perceptual drivers influences consumer loyalty at PT Anugrah Jaya V-KOOL, geographical factors influences consumer loyalty at PT Anugrah Jaya V-KOOL, and simultantly B2B influencing factor, perceptual drivers and geographical factors influence consumer loyalty at PT Anugrah Jaya V-KOOL. The samples in this research are consumers of window glass film brand V-KOOL at PT Anugrah Jaya V-KOOL and have minimum 3 months business relationship. Data collecting technique is with questionnaire consists of 36 item questions which respondent can answer in 5 scale answer. After the data was collected, run validity and reliability test. Data that passed validity and reliability test, next were analyze with multiple regression analysis and classic assumption test.