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dc.contributor.authorCahyadi, Meliyana
dc.contributor.authorKodrat, David Sukardi
dc.date.accessioned2016-09-07T00:53:03Z
dc.date.available2016-09-07T00:53:03Z
dc.date.issued2016-08-22
dc.identifier.issn2356-3206
dc.identifier.urihttps://dspace.uc.ac.id/handle/123456789/657
dc.description.abstractIn this globalization era, food industry has significantly increased in the last five years. Pentol BonBon is the company which engages in the food sector. The purpose of this research is to examine the influence of the product quality on the decision of consumer purchase, to examine the influence of price on the decision of consumer purchase and to examine the influence of the decision of consumer purchase on the consumer repurchase intention. The population of this study is the consumers of Pentol BonBon and the samples of which have involved 82 consumers using the Slovin’s formula. The analytical tool used in this research is SEM (Structural Equation Model) using PLS Smart 2.0 and the research instruments have gone through both validity and reliability tests. The finding shows that the product quality has affected the consumer purchase decision. Furthermore, the finding also indicates the influence of the product price on the consumer purchase decision and the decision of the consumer repurchase intention.en_US
dc.language.isoen_USen_US
dc.publisherThe 3rd ICOEN 2016 - Book 1 - Universitas Ciputraen_US
dc.subjectProduct Quality, Price, The Decision of Consumer Purchase, Consumer Repurchase Intentionen_US
dc.titleThe Impact of Product Quality and Price on the Decision of Consumer Purchase Which Affects the Consumer Repurchase Intention at Pentol Bonbon Companyen_US
dc.typeOtheren_US


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