Using Social Media as A Mean to Promote Novels

Abstract

The era of globalization is characterized by the development of very fast internet, nowadays many things have turned into digital form, including businesses. Promotional activity has also been faced with many changes, now promotional activities are not just limited to advertisements in print, audio and television are an expensive proposition, marketing these days can be done in various media and ways with a relatively low cost, one of them by using social media. This study aimed to identify the use of social media as a means of promotion on Facebook. Any promotional content that could lead to novel consumer awareness. The theoretical basis of this research is to use the model AIDA, namely their attention, interest, desire and action by media consumers and social theory. The research method used is a qualitative description of the research that describes the phenomenon of social media as a media campaign. With the interview method on a resource of experienced experts in the promotion of social media. The results of this study would be useful to the creative industries, especially the publishing industry when formulating promotional content on social media Facebook.