| dc.description.abstract | Increasingly tight competition in the snack industry today so many new snacks
are produced and packed with modern packaging causing the eroding of the
traditional food industry, including bipang. In addition, changes in people's
consumption patterns, Covid-19 pandemic and the existence of the concept of
industry 4.0 require the traditional food industry to be more active in the
development of innovation. This research was conducted from September
2021 until January 2022 using qualitative methodology with Blue Ocean
Strategy approached by interviewing individuals who are working and
customers of Bipang Pak Tani Pasuruan, also used relevant books, journals,
and websites. Data testing has been done with triangulation method. The
results of this study are: 1) Strategy Canvas that helps Bipang Pak Tani
understand the strength and weakness compared to its competitors, 2) ERRC
matrix where Bipang Pak Tani can simultaneously eliminate, reduce, raise and
create factors that offered as an effort to differentiate and reduce costs so as to
create value innovation by making a new strategic profile, 3) Bipang Pak Tani
can reconstruct industry boundaries by doing across chain of buyers. In this
research, finally found a new innovation strategy are rebranding products with
new concept product (packaging, size and varians) also marketing innovation
by doing online marketing. | en_US |
