| dc.description.abstract | This study aimed to determine customer preferences for the use of tutoring services.
The attributes studied were teacher (X1), location (X2), facilities (X3) and method (X4).
The population were students in Surabaya. The sample of this study was students
in NMC in 2019-2020 who had children 7-17 years old and had used another course
located in Surabaya. The total number of respondents was 96. Based on the results
of conjoint analysis, the main preferences were a teacher with a degree above a
bachelor’s degree who can speak English, the location in West Surabaya, a facilities
exercise module, and an offline method. The most important attribute was the learning
method. | en_US |
