| dc.description.abstract | The ought to utilize music in promotions is developing each year, particularly
when Covid-19 quickens the require for brands to go computerized. InTune
Productions is a music production company based in Surabaya, Indonesia, that
specializes in jingle, sound-logo and background music. The purpose of this
research is to identify, distinguish, and decide the fitting client needs and
fragment for InTune Productions, as well as to determine which innovative
products and services are best suited to offer. The tool that is being used in this
research is Value Proposition Canvas. Using qualitative descriptive method,
this research is conducted from February 2021 to March 2022 with InTune
Productions co-founders and customers as the primary data. The results of this
study shows that Value Proposition Canvas has been helpful for InTune
Productions to map its customer profiles. Value Proposition Canvas is
demonstrated to be a reasonable apparatus to analyze customers’ pains and
gains, as well as determining innovative products and services that are able to
accommodate them. | en_US |
