| dc.description.abstract | Based on previous study, there were too many variables affecting investment
intention, and sometimes it there were many similarities or overlaps between one variable and
another. This study aimed to determine the factors affecting investment intention, then identify
the most dominant factor and the least dominant factor affecting investment intention in Stock
of Millennial Generation in Surabaya. This research was quantitative study, with total samples
of 186 millennial generation according to the established criteria. Data analysis using
Exploratory Factors Analysis. The sampling technique used in this study was purposive
sampling. The result of this study showed : 1) There are 6 factors formed from the results of
exploratory factor analysis that affect investment intention in the millennial generation,
including Subjective Norms on Return and Technology, Financial Knowledge and
Government’s support, Perceived Behavioural Control on Financial Risk Management,
Demographic Profile and Locus of Control on investment Decision, Credit and Capital Market
Literacy, and Consumption and Financial Attitude, 2) The most dominant factor affecting
investment intention was the Subjective Norms on Return and Technology factor with
Eigenvalue 1.752, 3) The least dominant factor affecting investment intention was
Consumption and Financial Attitude with Eigenvalue 1.087. Further research can be
performed by enriching supporting data such as the socio-economic demographic profile and
culture. | en_US |
