| dc.description.abstract | This study aims at introducing proactive behavior to school cooperative board and members who have not completely comprehended it yet. In fact, they did not know how to proactively behave and implement them within the scope of school cooperative organization. This is a descriptive qualitative study using a depth interview with three performing as the key informants. In addition, the questionnaires as the research instruments were distributed among 20 cooperative members. Both the hypothetical standard deviation and mean hypothetical formula were used to calculate the percentage of each dimension in data analysis. Six dimensions of the introduction of proactive behavior were identified such as identifying and capitalizing the opportunities, creating favorable conditions, carrying out socialization, seeking feedback, identifying sales problem (issue selling), and creating innovation. Carried out through workshops and mentoring, the introduction of the pro active behavior has significantly increased the proactive behavior management quality to the members of the school cooperation. | en_US |
