| dc.description.abstract | Comics are media stories that are not specific to a particular group of readers. But in reality, comics are often regarded as mere children's reading. This
raises a negative paradigm for comics, and comics are considered as readingthat degrades children's morale. This article will describe the history, definition, and function of comics as storytelling media, and howthe
negative paradigm affects the comic industry in Indonesia. As a medium, the
comic is a means to convey messages similar to television, radio, newspapers, and magazines. And similar to other media, comics can be used to convey
various kinds of information, not merely intended for entertainment only. Various kinds of messages, ranging from advertorials, political propaganda, public services, even education, can all be conveyed using comic media. However, most people still believe the false paradigm that that comic is only
for children. This is a misunderstanding and is not true. Since the beginning, the Indonesian comic industry has always tried to grow and counter the
negative paradigm. In order to revitalize comics as one Indonesian creative
industry subsector, a paradigm shift on how the society values andappreciates comics not just as child reading material needs to happen. | en_US |