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dc.contributor.authorSutanto, Shienny Megawati
dc.contributor.authorWardaya, Marina
dc.date.accessioned2023-10-11T02:13:30Z
dc.date.available2023-10-11T02:13:30Z
dc.date.issued2021
dc.identifier.issnP-ISSN : 25485342 E-ISSN : 25485350
dc.identifier.urihttps://dspace.uc.ac.id/handle/123456789/6691
dc.description.abstractComics are media stories that are not specific to a particular group of readers. But in reality, comics are often regarded as mere children's reading. This raises a negative paradigm for comics, and comics are considered as readingthat degrades children's morale. This article will describe the history, definition, and function of comics as storytelling media, and howthe negative paradigm affects the comic industry in Indonesia. As a medium, the comic is a means to convey messages similar to television, radio, newspapers, and magazines. And similar to other media, comics can be used to convey various kinds of information, not merely intended for entertainment only. Various kinds of messages, ranging from advertorials, political propaganda, public services, even education, can all be conveyed using comic media. However, most people still believe the false paradigm that that comic is only for children. This is a misunderstanding and is not true. Since the beginning, the Indonesian comic industry has always tried to grow and counter the negative paradigm. In order to revitalize comics as one Indonesian creative industry subsector, a paradigm shift on how the society values andappreciates comics not just as child reading material needs to happen.en_US
dc.publisherUniversitas Ciputra Surabayaen_US
dc.subjectcomicen_US
dc.subjectmediaen_US
dc.subjectstoryen_US
dc.subjectparadigm shiften_US
dc.subjectcreative industryen_US
dc.titleTHE PARADIGM SHIFT OF COMIC AS STORY TELLING MEDIAen_US
dc.typeArticleen_US


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