Effect of CSR Program (Training Trade Show, Training Electronic Commerce and Partnership Program) Against Corporate Image: Study PT. UMA Collection Indonesia to Childern Orphanage SMK Al Amal Surabaya

Abstract

Social problems that occurred in the midst of today's society can not only be handled by the government alone, but it is a time for group of people who are willing to sacrifice themselves and their wealth to help others. Therefore, in this study of PT. UMA Collection Indonesia, which engaged in the garment industry since 15 years ago, wants to contribute in building this nation by creating "Business Social Entrepreneurship" to address poverty in one of the areas in Surabaya in the form of "CSR Program". The research have been done and the results showed that "CSR Program" conducted by PT. UMA Collection Indonesia create "Company Image" getting better, although there are still some lack of "CSR Program" conducted, resulting in one of the independent variables must delete that respondents are heterogeneous. There was also a partial one free variable that has no significant effect on the dependent variable, in one analysis model. This causes the future expected no further researches to improve the weaknesses that exist, particularly on the issue of rare time between researches process until the writing of the results of researches.