Show simple item record

dc.contributor.authorPrayogee, Hadrian Arden
dc.contributor.authorMelinda, Tina
dc.date.accessioned2016-09-08T03:40:00Z
dc.date.available2016-09-08T03:40:00Z
dc.date.issued2016-08-22
dc.identifier.issn2356-3206
dc.identifier.urihttp://hdl.handle.net/123456789/673
dc.description.abstractThe purpose of this paper is to analyze the marketing mix of PT Anugerah Gala Persada, a distribution company based in Surabaya. The company is a start-up company thus facing many challenges during its early stage of doing business. The paper uses samples from customers and managers from respective store the company places its product to and a salesman from the company and analyzes it with purposive sampling. The study finds that among the factors in marketing mix (Product, Price, Promotion, and Place) the company is struggling in Promotion as significant promotion activities have not been done. It is resulting in stagnancy of sales during the first trimester of 2016. It is suggested that further researches be done with deeper concentration on a factor of marketing mix.en_US
dc.language.isoen_USen_US
dc.publisherThe 3rd ICOEN 2016 - Book 2 - Universitas Ciputraen_US
dc.subjectQualitative, marketing, marketing mix, distribution company, promotionen_US
dc.titleMarketing Mix Analysis on PT. Anugerah Gala Persadaen_US
dc.typeOtheren_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record