| dc.description.abstract | The purpose of this study is to explore digital marketing opportunities for tourism in Indonesia, which is
motivated by the development of tourism in Indonesia, especially the increase in tourist visits and
statistics in the digital era. Integrative literature review is the method used in this research and content
analysis to review digital marketing and tourism in Indonesia. The findings from this study are that
digital media, content, and mobile advertising are one of the trends in digital marketing. Thus, tourism
activists in Indonesia have the opportunity to market their products digitally. For further research, you
can explore quantitative and qualitative methods about the digital marketing phenomenon in finding
tourism in Indonesia. Abroad, they have implemented digital marketing where they have utilized digital
media and created creative content to manage the digitization of marketing activities in the tourism
sector. | en_US |
