| dc.description.abstract | The purpose of this research is the regional tourism development strategy in DIY Province to answer
the challenges of climate change impacts related to the community’s social life and tourism which was
very-slumped during the pandemic. What are the efforts of the community and government to restore
tourism? The existence of diverse and unique potential of DIY's natural resources must be maintained
and developed even during the pandemic. Strategic innovation to create regional competitive advantage
through increasing community empowerment and the role of the Penta helix. This study uses qualitative
research methods, through field observations, interviews, and empirical document data that are
appropriate and relevant to the research objectives. The commodification of natural potential and the
role of the Penta helix can encourage people to build micro-entrepreneurs, culinary businesses,
restaurants, cafes, baristas, and online delivery businesses in DIY. In the future, this research is
expected to be redeveloped as a reference for new tourism development strategies with more creative
and adequate designs as a competitive advantage for tourism according to the demands of millennial
tourism development. | en_US |
