| dc.description.abstract | Purchase Decision is the selection of various alternatives in accordance with
certain interests by establishing an option that is considered the most profitable
for consumers. Therefore this research was conducted to find out how product
quality, location, and promotion affect Purchase Decisions. This research was
conducted on 89 respondents who had made purchases at Rainbow Stone Batu
Alam at least twice. The results of this study prove that product quality,
location, and promotion have a significant positive effect on Purchase
Decisions. Product quality variable (X1) is the most influence to Purchase
Decision (Y) with coefficient value 0,30, and then follow with promotion
variable (X3) with coefficient value 0,24, and location variable with
coefficient value 0.13. Through F-test, it is found that product quality,
location, and promotion have significant influence towards purchase decision
simultaneously. | en_US |
