Promoting Values Trough Product Diversification to Build Positive Perception Towards Image of Indonesia (Case Study : Good News From Indonesia)

Abstract

The objective of the study is to identify the influence of products' diversification by Good News From Indonesia in enhancing competencies of such products towards reaching bigger and several of audiences. The study is made in three methods, which directs observation from the GNFI operational office, interviews of selected sources from different backgrounds related to media and information, as well as conducting online surveys among the GNFI audiences. From the research, it is concluded that the diversification successfully achieves the objective point; which is the significant increase of audiences from various demographics. Besides, throughout the interviews and surveys, it is found that the diversification could increase the love and pride towards their homeland, Indonesia. The main reason that contributed to such achievement is the diversification result of GNFI products that is digital, visual-based information which is more practical, easily comprehended by the younger generation. The ubiquitous influence of social medias including instant messaging tools amongst the youngsters is also another factor why GNFI products could easily be disseminated among them, which indirectly becoming viral digital information.