| dc.description.abstract | The study entitled “The Influence of Brand Awareness and Perceived Quality
on Repurchase Intention: Brand Loyalty as Intervening Variable (Case Study
at Kopi Soe Branch of Panakkukang Makassar) has seven research objectives,
namely: (1) Knowing the effect of brand awareness on brand loyalty, ( 2)
Knowing the effect perceived quality on brand loyalty, (3) Knowing the effect
of brand awareness on repurchase intention, (4) Knowing the effect of perceived
quality on repurchase intention, (5) Knowing the effect of brand loyalty on
repurchase intention, (6) Knowing brand loyalty mediates the effect of brand
awareness on repurchase intention, (7) Knowing brand loyalty mediates the
effect of perceived quality on repurchase intention. Kopi Soe Branch of
Panakkukang Panakkukang Makassar is a business engaged in beverages that
offers local coffee. This research uses quantitative methods. The population in
this study was the consumers of Kopi Soe Branch of Panakkukang Makassar
who made transactions for the last six months. The sample in this study
amounted to 130 respondents. Data was collected through the distribution of
questionnaires distributed online using a google form. Inthis study, the data was
processed using Smart PLS 3.0. The results of this study are: (1) Brand
awareness has a significant effect on brand loyalty, (2) Perceived quality has a
significant effect on brand loyalty, (3) Brand awareness has a significant effect
on repurchase intention, (4) Perceived quality has no significant effect on
repurchase intention, (5) Brand loyalty hasa significant effect on repurchase
intention, (6) Brand loyalty has a significant effect in mediating brand awareness
on repurchase intention, (7) brand loyalty has a significant effect on mediating
perceivd quality on repurchase intention | en_US |
