| dc.description.abstract | The purpose of this study is to find out how the role of entrepreneurial spirit on
entrepreneurial intention of Indonesian traditional food in students and alumni
of Tourism-Culinary Busieness study program. The informants in this study
are students, alumni, and an expert. This research uses qualitative methods.
Data collection were carried out by initial survey, and followed by interviews
to depeen the application of entrepreneurial spirit in traditional food business.
Based on the results of the interview, it was concluded that entrepreneurial
intention must go hand in hand with entrepreneurial spirit so that one's
entrepreneurial activities can be run. The characters that must be contained in
an entrepreneur include passion character in the form of passion of fighting in
business, independent character in the form of the ability to position the
business well, marketing character as sesnsitivity in the form of the ability to
see and take opportunities by paying attention to customers, creative and
innovative character as an effort to differentiate and add business value,
calculated risk taker in the form of risky decision making by doing
calculations, persistence in the form of perseverance and unyielding spirit
when through obstacles, and high ethical standards in the form of ethics in
doing business to build a good business image. But in reality the cultivation of
characters and interests that should be, a little contrary to the character of
today's students as millennials. Millennials have a tendency to want to be fastpaced, instant, and do not want to trouble themselves | en_US |
