| dc.description.abstract | The study entitled “The Influence of Digital Marketing, Promotion, and
Service Quality on Customer Repurchase Intention at Hub22 Lounge & Bistro
Surabaya” has four objectives, namely: (1) Knowing the effect of digital
marketing on repurchase intention partially, (2) Knowing the effect of
promotion on repurchase intention partially, (3) Knowing the effect of service
quality on repurchase intention partially, (4) Knowing the effect of digital
marketing, promotion, service quality on repurchase intention simultaneously.
Hub22 Lounge & Bistro Surabaya is a business engaged in food and
beverages. This research uses quantitative methods. The population in this
study was the customers of Hub22 Lounge & Bistro who made transactions for
the last six months. The sample in this study amounted to 140 respondents.
Data collected through the distribution of questionnaires were distributed
online using SPSS version 26. The results of this study are: (1) Digital
Marketing partially has a significant effect on repurchase intention, (2)
Promotion partially has a significant effect on repurchase intention, (3) Service
quality partially has a significant effect on repurchase intention, and (4) Digital
marketing, promotion, service quality simultaneously have a significant effect
on repurchase intention. | en_US |
