| dc.description.abstract | This research entitled "The influence of product quality, service quality, and
location on customer loyalty at Depot Wakik Gresik" has four objectives,
namely: (1) To find out what effect product quality has on customer loyalty,
(2) To find out how service quality influences on customer loyalty, (3)
Knowing how location influences customer loyalty, (4) Knowing how product
quality, service quality, and location influence customer loyalty
simultaneously. The Depot Wakik Gresik is a business engaged in the food
and beverage sector which is located in Gresik Regency. With the quantitative
method also using the research population which are customers of the Depot
Wakik Gresik who have visited by buying and consuming at Depot Wakik
Gresik products more than twice, researchers candone. The sample used was
150 respondents. The required data was collected using questionnaires to the
respondents directly. Data is processed using IBM SPSS 25 software for
windows. The results obtained in this research are product quality, service
quality, and location have a positive and significant effect both partially and
simultaneously on customer loyalty at the Depot Wakik Gresik. | en_US |
