| dc.contributor.author | Kezia | |
| dc.contributor.author | Sutanto, J.E. | |
| dc.contributor.author | Soediro, Moses | |
| dc.contributor.author | Oktavio, Adrie | |
| dc.date.accessioned | 2023-11-01T07:03:21Z | |
| dc.date.available | 2023-11-01T07:03:21Z | |
| dc.date.issued | 2023 | |
| dc.identifier.issn | P-ISSN : 26224771 E-ISSN : 26141280 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/6815 | |
| dc.description.abstract | Research entitled "The influence of product quality, service quality and store
atmosphere towards customer repurchase intention at Fat-Fat Restaurant in
Bekasi" has four objectives, namely: (1) Knowing the influence of product
quality towards customer repurchase intention, (2) Knowing the influence of
service quality towards customer repurchase intention, (3) Knowing the
influence of store atmosphere towards customer repurchase intention, (4)
Knowing the influence of product quality, service quality and store atmosphere
simultaneously towards customer repurchase intention. Fat-Fat restaurant is a
business engaged in the culinary field that offers Chinese food. This study uses
quantitative research methods. The population in this study are all consumer
who have bought Fat-Fat Restaurant product more than once. The sample of this
study amounted to 210 respondents. Dat was collected using questionnaire that
distributed online and offline. The data of this study were obtained using
multiple linear analysis using the IBM SPPS 25 program as a tool. The results
of this study are: (1) Product quality significantly influences customer
repurchase intention (2) Service quality significantly influences customer
repurchase intention (3) Store atmosphere significantly influences customer
repurchase intention (4) Product quality, service quality and store atmosphere
are simultaneous against customer repurchase intention. | en_US |
| dc.publisher | LPPM STIE AAS SURAKARTA | en_US |
| dc.subject | product quality | en_US |
| dc.subject | service quality | en_US |
| dc.subject | store atmosphere | en_US |
| dc.subject | customer repurchase intention | en_US |
| dc.title | THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY, AND STORE ATMOSPHERE TOWARDS CUSTOMER REPURCHASE INTENTION AT FAT-FAT RESTAURANT IN BEKASI | en_US |
| dc.type | Article | en_US |
