| dc.description.abstract | Delve into the dynamic world of micro, small, and medium-sized enterprises
(MSMEs) within Indonesia's vibrant food and beverages industry. This
captivating study goes beyond the surface, exploring the intricate
relationships that shape these businesses. We zero in on the captivating
influence of CEO characteristics and the magnetic power of brand image.
Unravel the mystery of how competitive advantage, like a skilled mediator,
intertwines these factors, driving performance to new heights. Armed with
data from a comprehensive survey of 210 respondents, our quantitative
analysis paints a vivid picture. Brace yourself for the revelation: CEO
Characteristics and Brand Image are not just players; they are the star
performers, significantly impacting the dazzling world of Food and
Beverages MSMEs. And there's more—Competitive Advantage takes center
stage, weaving the threads of CEO Characteristics and Brand Image into a
tapestry of success. As with any compelling narrative, this research isn't
without its limitations. However, it sparks the flames of curiosity, paving the
way for future explorations to unravel the deeper layers of this captivating
story. | en_US |
