| dc.description.abstract | In the wake of the COVID-19 pandemic, digital communication channels,
mainly social media platforms, have become pivotal for organizations
worldwide. This study analyzes PT PLN Nusantara Power’s (PT PLN NP)
strategic Cyber Public Relations (PR) activities on Instagram. PT PLN
NP, a leading energy company in Indonesia, adeptly navigated the digital
landscape, earning recognition as the “Most Popular BUMN Subsidiary
in Digital Media.” Through a comprehensive exploration of PT PLN
NP’s cyber PR strategies, encompassing planning, implementation, and
evaluation stages, this research provides valuable insights into effective
online engagement. The study delves into the contextualization of content,
emphasizing its alignment with both internal company dynamics and
public interests. It highlights the importance of communication strategies,
focusing on creating valuable, engaging content tailored to audience needs.
Collaborative initiatives involving partnerships with external entities are
examined as essential components fostering brand affinity. Additionally,
the study underscores the significance of real-time interaction and
connection with the audience, ensuring the company’s responsiveness and
fostering a sense of community. This research offers a robust framework
for organizations aiming to enhance their cyber PR efforts, emphasizing
the importance of Instagram as a strategic communication tool. | en_US |
