| dc.description.abstract | Disruption has become the main reason for abandoning
conventional ways of modernization. This phenomenon also applies to
the entertainment industry, where cinemas compete with subscription
video-on-demand (SVOD). The largest cinema industry in Indonesia,
Cinema XXI, is undoubtedly not resistant to this disruption. This
research study applies a sample of 215 respondents from the sliced
population of Cinema XXI customers and SVOD services subscribers.
It aims to review the mediating effect of subscription video-ondemand services on the relationship between customer perceived
value and customer loyalty to Cinema XXI. This study is a
quantitative research, applying the Structural Equation Modeling
(SEM) analysis method. Primary data was taken directly from the
respondents using a Google Form-based questionnaire and later
analyzed using JASP software. The results of the study show that
subscription videos on demand do not have a significant mediating
effect on the relationship between customer perceived value and
customer loyalty. Subscription video on demand does not have a
significant effect on customer loyalty. Though without a mediation,
customer perceived value directly affects customer loyalty and
subscription video on demand. | en_US |
