| dc.description.abstract | This research study observes the musical Metaverse and applies
the theories of UTAUT (Unified Theory of Acceptance and Use of
Technology) and IDT (Innovation Diffusion Theory). It aims to
examine the acceptance of the musical Metaverse toward the behavior
intention to use (BI), which is influenced by performance expectancy
(PE), effort expectancy (EE), social influence (SI), and facilitating
conditions (FC), moderated by personal innovativeness (PI). The
Google form data was collected from 250 Ciputra University students
who familiarized themselves with the musical Metaverse, and the data
was later processed using SmartPLS 4. The results showed that PE has
a significant effect on BI, EE has no significant effect on BI, and SI
has no significant effect on BI. FC has a significant effect on BI; PI
has not been able to strengthen other factors to have the intention to
use the musical Metaverse. Thus, performance expectancy and
facilitating conditions influence the intention to use the musical
Metaverse. Meanwhile, personal innovativeness cannot significantly
moderate the relationship between PE, EE, SI, and FC. | en_US |
