| dc.description.abstract | Traveling is becoming easier with technology.
Tourists can choose and determine the accommodation used
to stay. Virtual hotel operators (VHO) help travelers choose
lodging according to time, cost and desired location. The aim
of this research is to describe the advantages of VHO based
on family traveler experiences. The growth of tourist
accommodation provides choices that benefit tourists. Every
accommodation definitely has a market segment. The
formulation of the problem in this research is, what are the
advantages of VHO based on the experience of family
travelers?. This research was conducted using a qualitative
approach. The primary data source was obtained through the
experience of family travelers staying at VHO (OYO and
RedDoorz) in 3 cities (Solo, Jogja and Jakarta). VHO’s
advantages mainly lie in its location close to the main tourist
destinations and affordable prices. Because of these two
things, several things that are lacking from VHO do not
reduce satisfaction and positive impressions from tourists.
Some things are lacking, such as the accommodation
environment being less than beautiful, no parking area, lack
of privacy. | en_US |
