| dc.description.abstract | The purpose of this study is to define and
describe the Lentera Anak Foundation's (YLA)
usage of communication methods. YLA is a
social organization that works to fulfill children's
rights in Indonesia and regulate issues that
affect children. Researchers chose YLA because
they are interested in public communication
efforts such as the #SatuPuntungSejutaMasalah
(ASingleCount) action, which aimed to raise
awareness about the harmful effects of smoking.
The researchers sought to know not only what
techniques the organization utilized in the
campaign and present the difficulties and
opportunities they encountered but also to make
meaning of the contribution it offered to society.
This study employs a constructivist framework
and a case study method. The findings, gathered
through structured interviews and observation,
demonstrated YLA's communication strategy
delivering ten previously determined themes
about the impact of cigarette butts.
#SatuPuntungSejutaMasalah campaign utilized
what the researchers termed as CORE
Communication tactics: Collaboration for
planning, scenario analysis, management, and
issues; Organization for development of
objectives, content, media, and strategies;
Relevance for execution or implementation and
the final stage, Engagement for assessment of the outcomes of the efforts performed | en_US |
