| dc.description.abstract | The rapid economic
development of Indonesia looks of many emerging
business ventures , one of which is a culinary
efforts pretty much in demand. Surabaya including
cities with high growth in the culinary business.
Many businesses and restaurants where to eat
cause tighter competition. Consumers are also
increasingly critical in determining the choice of a
restaurant that buying interest is not only based on
product, service quality, and price. Dream of
Khayangan Art Resto Surabaya as one of the
restaurants in Surabaya are able to compete and
survive , implementing a strategy not only to
maintain the product, quality of service, price, but
also store atmosphere.
This study aims to analyze the influence of
product, quality of service, price, and store
atmosphere on buying interest Khayangan Dream
of Art Resto Surabaya. This study will be carried
out by distributing questionnaires to 100
respondents consumers Dream of Khayangan Art
Resto Surabaya. The analysis technique used is
quantitative analysis with multiple linear
regression method. The research proves that there
is a significant effect of the product, quality of
service, price, and store atmosphere on consumer
buying interest in Dream of Khayangan Art Resto
Surabaya. | en_US |
