| dc.contributor.author | Kristianto, Bernard Realino Danu | |
| dc.contributor.author | Marta, Rustono Farady | |
| dc.date.accessioned | 2024-02-01T03:34:05Z | |
| dc.date.available | 2024-02-01T03:34:05Z | |
| dc.date.issued | 2019 | |
| dc.identifier.issn | E-ISSN : 26211564 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7102 | |
| dc.description.abstract | This study aims to understand the convergence of digital media into the
reality of peak phenomenon of modern society needs in the present. The
popular culture of exploiting new media as a means of monetization obscures
the movitation and the purpose of new media itself is created.In the
discussion, it will show how the owner of YouTube account Bayu Skak, doing
self presentation as a representation of Java community in audio visual
works, as well as how monetization runs on the video blogs he created in the
media platform YouTube.The researchers concluded that the YouTube Media
as one of the popular new media forms clearly offers space for modern
society to make money and contribute to capitalism by providing an
opportunity for account owners to present himself and work through audiovisual media. | en_US |
| dc.publisher | INSTITUT ILMU SOSIAL DAN MANAJEMEN STIAMI | en_US |
| dc.subject | vlog | en_US |
| dc.subject | selfpresentation | en_US |
| dc.subject | monetization | en_US |
| dc.subject | cross-cultural communication | en_US |
| dc.subject | co-cultural communication theory | en_US |
| dc.title | MONETISASI DALAM STRATEGI KOMUNIKASI LINTAS BUDAYA BAYU SKAK MELALUI VIDEO BLOG YOUTUBE | en_US |
| dc.type | Article | en_US |
