| dc.description.abstract | Chinatown as part of heritage areas in Surabaya has undergone several
issues such as abandonement, deterioration, economic decline, and high-crime
area. Cultural identity is brought up in order to help revive and improve the
image of Surabaya which was renowned for centuries as an international city, a
melting pot, where Chinese and other nations or tribes came to flourish and
nurture the local culture and wisdom. Rebranding the Chinatown is essential and
proposed as a way to regain economic, social, and cultural benefits. Experiential
qualitative research was employed through focused group discussion with
students who visited and interviewed with the locals, as themselves the current
generation of Chinese Indonesian. Refurbishing old temples and other building
structures for rendezvous and holding special occasions such as pre-wedding
photoshoots, puppet shows, Chinese Indonesian food festivals, Chinese movies
and dramas, books and comics festivals are among the results of discussions to
feed and reintroduce the Chinese culture in the era of society 5.0. Further
analysis shows that instagrammable settings and events are advantageous to the
need of current generation in the era of industrial revolution 4.0 to highlight the
assimilation of Chinese and Indonesian culture happening in Surabaya and
distinguish the cultural identity of Chinese Surabayan. | en_US |
