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dc.contributor.authorAstrid, Astrid
dc.contributor.authorSachari, Agus
dc.contributor.authorWidodo, Pribadi
dc.date.accessioned2016-10-24T06:44:53Z
dc.date.available2016-10-24T06:44:53Z
dc.date.issued2012-06-06
dc.identifier.otherdoi:10.1016/j.sbspro
dc.identifier.urihttps://dspace.uc.ac.id/handle/123456789/724
dc.description.abstractThis study of how the atmospheric stimuli of stores can affect human behavior (of customers and employees) was divided into two stages. In the first stage, an exploratory research design was used to identify the attributes of the exogenous variables, namely the store exterior, store interior, interior layout, interior displays and human variables. The attributes obtained were then used to conduct the second stage of study using path analysis. The effect of the store on the behavior of customers was determined by the general interior and interior display, while the behavior of the employees was determined by the interior, the interior lay out and the interior display.en_US
dc.language.isoen_USen_US
dc.publisherProcedia Behaviour and Social Scienceen_US
dc.subjectRetail design, atmospheric Stimuli, store behavioren_US
dc.titleThe Impact of Atmospheric Stimuli of Store On Human Behaviouren_US
dc.typeOtheren_US


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