| dc.contributor.author | Kumoro, Widarso Bekti | |
| dc.contributor.author | Krisprimandoyo, Denpharanto Agung | |
| dc.date.accessioned | 2024-04-23T01:47:12Z | |
| dc.date.available | 2024-04-23T01:47:12Z | |
| dc.date.issued | 2023 | |
| dc.identifier.issn | P-ISSN : 20874987 E-ISSN : 25490419 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7284 | |
| dc.description.abstract | This study examines the impact of Service Quality, Reputation, and Perceived Price on purchase decisions and customer
satisfaction among parents of Ciputra School Surabaya students. Path analysis using PLS software revealed a positive and
statistically significant effect on purchase decisions. Service Quality and Reputation significantly influence customer
satisfaction, while Perceived Price has no effect. Customer Satisfaction mediates the impact of Service Quality on purchase
decisions, but cannot judge Reputation and Perceived Price's effects. The findings suggest that management should
implement strategies to ensure Ciputra School's future viability and growth. | en_US |
| dc.publisher | PROGRAM STUDI MAGISTER MANAGEMENT ECONOMIC AND BUSINESS FACULTY UNIVERSITAS DR SOETOMO SURABAYA | en_US |
| dc.subject | Customer Satisfaction | en_US |
| dc.subject | Perceived Price | en_US |
| dc.subject | Purchase Decision | en_US |
| dc.subject | Service Quality | en_US |
| dc.subject | Reputation | en_US |
| dc.title | The Effect of Service Quality, Reputation, and Perceived Price on Purchase Decisions with Customer Satisfaction as an Intervening Variable (Study on Parents of Students at Ciputra School Surabaya) | en_US |
| dc.type | Article | en_US |
