THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY OF STARBUCKS COMPANY

Abstract

In recent years, company not only focus in the financial performances but also the non-financial orientation that at the end also beneficial for the company. Corporate Social Responsibility (CSR) is an example of a non-financial orientation which allows company to gain several benefits. Starbucks is known for the variety of its CSR program and makes Starbucks as the player for CSR in the corporate world. For that reason, writer would like to study about the implementation of CRS program of Starbucks, particularly in Surabaya. All data in this research is a secondary data and this a literature study.