Local Wisdom For Greenpreneurship as A Solution to Batik Industry in Indonesia

Abstract

The escalation of hand-drawn batik production after receiving the highest reward of Masterpieces of the Oral and Intangible Cultural Heritage of Humanity by UNESCO (United Nations Educational, Scientific and Cultural Organisations) in 2009 is facing a major challenge, the unfriendly environment production. Therefore, it is important to look into the process of making hand-drawn batik justly. Greenpreneurship should be the ultimate purpose for handdrawn batik industry and is needed to address the challenge. Hundreds of hand-drawn batik industries belong to SME (Small Medium Enterprises) where the owner's motivation determines the industry's nature to produce an environmentally friendly product. The significance to imbued greenpreneurship is emphasized. The role of the handdrawn batik stakeholders is studied in-depth by analyzing the motivation. To sharpen the investigation: visionary championship, ethical mavericks, innovative opportunistic are advocated for discovering the motivations of the handdrawn batik stakeholders. Local wisdom is presented as a guideline for the hand-drawn batik industry. Finally, an academics involvement is recommended for the development of greenpreneurship within the hand-drawn batik industry.