DIRECTIVE COACHING PREFERENCE AT INTERNATIONAL BUSINESS MANAGEMENT UNIVERSITAS CIPUTRA
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Each International Business Management student of Universitas Ciputra must take a series of entrepreneurial project class from semester one until semester seven. In each of those semester, they were accompanied by a facilitator in doing their business project. Their start up project begins in semester two and three and followed by innovation and expansion in semester four and five. This research will focus on the start up phase of the business . in semester three and four, the student were yet to acquire enough knowledge to run their start up. This research used qualitative research to explore student’s preference in directive coaching. Five students were interviewed with a semi structured question and their answers were categorized to find the answer of the research problem. The result showed that the student expect more of informing from facilitator. They expect facilitator to help the identifies the problem and suggest opinions based on facilitator experience. They also expect facilitator to have an experience and give advice based on it which is more mentoring rather than coaching.