• Login
    View Item 
    •   DSpace Home
    • Lecture Papers
    • Lecture Papers International Published Articles
    • View Item
    •   DSpace Home
    • Lecture Papers
    • Lecture Papers International Published Articles
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The Analysis of Instagram Technology Adoption as Marketing Tools by Small Medium Enterprise

    Thumbnail
    View/Open
    Abstract (30.73Kb)
    Cover, ToC, Full Paper (309.1Kb)
    Peer Review (370.0Kb)
    Plagiarism (2.580Mb)
    Date
    2016-10-19
    Author
    Wiradinata, Trianggoro
    Iswandi, Bobby
    Metadata
    Show full item record
    Abstract
    In today’s technology driven world, not all technologies could be adopted easily. There are many factors that affect its level of adoption; the most common factors are the perception of usefulness and perceived ease of use. Instagram is a picture-based social media tools or applications which also offer a photo-editing features to create a better desirable results. The theory that is appropriate to test the level of adoption and factors that influence Instagram is Technology Acceptance Model (TAM). TAM explains the behavior of users towards technology adoption. The population of this research is the Instagram users residing in Indonesia. Samples will be obtained using non-probability purposive (judgmental) sampling. Data analysis will be done using path analysis. The result of this research could determine the factors that significantly affect the acceptance of technology similar to Instagram and hence applications can achieve a similar adoption rate as Instagram.
    URI
    http://dspace.uc.ac.id/handle/123456789/936
    Collections
    • Lecture Papers International Published Articles

    Copyright©  2017 - LPPM & Library Of Universitas Ciputra
    »»» UC Town CitraLand, Surabaya - Indonesia 60219 «««
    Powered by : FreeBSD | DSpace | Atmire
     

     

    Browse

    All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Login

    Copyright©  2017 - LPPM & Library Of Universitas Ciputra
    »»» UC Town CitraLand, Surabaya - Indonesia 60219 «««
    Powered by : FreeBSD | DSpace | Atmire