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dc.contributor.authorSutanto, Shienny Megawati
dc.date.accessioned2017-04-13T08:02:22Z
dc.date.available2017-04-13T08:02:22Z
dc.date.issued2016-12
dc.identifier.issn2548-5342
dc.identifier.urihttp://dspace.uc.ac.id/handle/123456789/941
dc.description.abstractThe purpose of this research is to find out how Facebook fanpage can be used as media to promote novel for novel book fans by using SMCR Berlo models. This research use qualitative method's with interpretatif paradigm and fenomenologi approach. The focus of this research is how to use publisher’s Facebook fanpage social network as a promotional media. The results from this research shows that promotion from the publisher through Facebook fanpage can be utilized to the maximum by interactive or two-way communication that occurs between a publisher with novel readers.en_US
dc.language.isootheren_US
dc.publisherVisual Communication Design Universitas Ciputraen_US
dc.subjectFanpage Facebook, Promotional Media, Publishers, Novel Readersen_US
dc.titleThe Use of Facebook Fanpage as Promotional Media for the Novel Book fans by using the Model of SMCR Berloen_US
dc.typeOtheren_US


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