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dc.contributor.authorImmanuel, Dewi Mustikasari
dc.date.accessioned2017-07-03T04:13:06Z
dc.date.available2017-07-03T04:13:06Z
dc.date.issued2017-01-10
dc.identifier.citationImmanuel, D. M. 2017. Price Perception: Coupon Proneness dan Sale Proneness pada Konsumen Matahari Department Store Surabaya. Prosiding MEBC 2017. May 2.
dc.identifier.issn978-979-19940-6-4
dc.identifier.urihttp://dspace.uc.ac.id/handle/123456789/974
dc.description.abstractThe purpose of this study is to learn more about Price Perception consumers to consider two factors: Coupon Proneness and Sale Proneness in relation to know how effective coupon and sale offered Matahari Department Store to encourage purchases by consumers . Informants are consumers of Matahari Department Store Tunjungan Plaza Surabaya. Research using qualitative methods with in- depth interviews. The results of this study revealed that coupon and sale offered are not quite effective in promoting the purchase by the consumer.en_US
dc.language.isoen_USen_US
dc.publisherUniversitas Kristen Maranathaen_US
dc.subjectprice perception, coupon proneness, sale proneness, price promotionen_US
dc.titlePrice Perception: Coupon Proneness dan Sale Proneness pada Konsumen Matahari Department Store Surabayaen_US
dc.typeOtheren_US


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