Effect of Herzberg Motivation Theory to Performance of MGM Program Customers at PT Mandiri Sekuritas Branch Adityawarman Surabaya

Abstract

This study aims to determine the effect of motivation factor and hygiene factor in Herzberg motivation theory to performance of MGM program customers at PT. Mandiri Sekuritas Branch Adityawarman Surabaya. MGM (member get member) program encourage customers to provide references potential customers to Mandiri Sekuritas and then Mandiri Sekuritas give a reward to customers who refer prospective customer. According to Herzberg, motivation can be influenced by two factors: motivation factor and hygiene factor. In this study, customer interest will be evaluated from two factors that can influence it, both motivation and hygiene. The population in this study were 60 people, and the whole population became sampel. Data analysis using SPSS 16.00. Result of this study shows that both factor, motivation and hygiene, have significant effect to performance simultaneously and partially.