| dc.contributor.author | Setianto, Victor Yuwono | |
| dc.contributor.author | Bernardus, Denny | |
| dc.date.accessioned | 2017-07-13T05:24:32Z | |
| dc.date.available | 2017-07-13T05:24:32Z | |
| dc.date.issued | 2015-08-28 | |
| dc.identifier.citation | Setianto, V. Y. & Bernardus, D. 2015. Effect of Herzberg Motivation Theory to Performance of MGM Program Customers at PT Mandiri Sekuritas Branch Adityawarman Surabaya. International Conference on Entrepreneurship 2015, UCTown, Citraland, August 27-28. | en_US |
| dc.identifier.issn | 2356-3206 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/1072 | |
| dc.description.abstract | This study aims to determine the effect of motivation factor and
hygiene factor in Herzberg motivation theory to performance of
MGM program customers at PT. Mandiri Sekuritas Branch
Adityawarman Surabaya. MGM (member get member) program
encourage customers to provide references potential customers
to Mandiri Sekuritas and then Mandiri Sekuritas give a reward
to customers who refer prospective customer. According to
Herzberg, motivation can be influenced by two factors:
motivation factor and hygiene factor. In this study, customer
interest will be evaluated from two factors that can influence it,
both motivation and hygiene. The population in this study were
60 people, and the whole population became sampel. Data
analysis using SPSS 16.00. Result of this study shows that both
factor, motivation and hygiene, have significant effect to
performance simultaneously and partially. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | customers motivation, Herzberg theory, motivation factor, hygiene factor, performance, Marketing, MGM Program at PT. Mandiri Sekuritas Branch Adityawarman Surabaya | en_US |
| dc.title | Effect of Herzberg Motivation Theory to Performance of MGM Program Customers at PT Mandiri Sekuritas Branch Adityawarman Surabaya | en_US |
| dc.type | Other | en_US |
