STUDENTS' PERSPECTIVE IM CHOOSING INNOVATION STRATEGIES IN ATTEMIPT FOR SURVIVTNG VALLEY OF DEATH PHASE: CASE STUDY IN UNIVERSITAS CIPUTRA

Abstract

Thi! researclt t!inls ta nlnp ltullnts si/trtatp bit\ine$ i nawtion sn1ltugits lpcci/itanlll' thase $hich drc rtithin ralb, ol Deoth thdse Re.\enrch ohJetts are several sadents' h snesses \lticlt lQte {on( thtoltgh Enh'eyencltial Proi(t 2 flhje.t\. in lnterndtiaLnt B sincts Itun(tgantut Ptogrdtn, Ultil,ersitis Cip tru Urtd is gather&l thnltgh htertic)r. ohserrdtion and I GD nethod:;. His tesearch is .lane sins qualitatiw desctOtbe nlethad. The retult shows there are six untmonly usetl b shes\ itlnoNation. \rltich dre: (, prodtrct Fthrmdnce: (2) prol tt s\t€m), (3) custot er engag€netit; (1) chonnel; (5) net\totk Llnrt (6) business nolel. Tlte tesedrch fntltngs ore etpetted to be value adding jtr enn'eprenettrship e.hrcotian practitiontr and busine;s a\rners, specidlb) within tnicto scale in orie] b unde$tdnd bcller b sinass innavation hehdriot" vithin start ut phdse