Launching Strategy Delish Coffeeshop di Kota Gresik
Kodrat, David Sukardi
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Indonesia, drinking coffee is very common culture. Even though in other countries also. Consumption of coffee get increase every years. The increase can be good opportunity to establish coffee shop. This step should arranged and planned well because preview survey from research institution in America indicate a new brand that launched 95% was failed. We have to identify key success factor and formulize the best launching strategy to apply.