The Effect of Service Quality and Price Toward Customers’ Satisfaction at Toko Raja Pulsa - Ternate

Abstract

There has been a rapid growth on technology recently which is as unstoppable as the wave in the ocean. Besides, the social media has been widely known and used by people in all ages and social class around the world. These rapid changes have significantly increased people’s spending on internet and cellphone credit. Looking at this phenomenon, the writer and other businessmen are encouraged to open credit counter business in every places and area. Indonesia, as one of developing countries, provides people with several cellular providers. Therefore, people should be careful and smart in spending money for internet and cellphone credit. Although Indonesia consists of many islands, not all areas are covered by cellphone provider. Certain cellular providers dominate some areas as they are able to reach those areas. Then people see cellphone credit business is easily done anywhere by anybody. As a mean of service business, this study is conducted to measure the service quality and price offered affect customers’ satisfaction. However, each credit counter business possesses its own strength and weaknesses. The objective of this study is to figure out how far service quality and price offered have affected customers’ satisfaction. Method used in this study is questioner which has been distributed to 75 customers of Toko Raja Pulsa to be further analyzed afterwards.