Online Marketing Strategy of Hot Wheels Product Using Marketing Mix

Abstract

This research is done based on the potential growth of Hot Wheels business and sales via online in Indonesia. The main purpose of this study is to increase Hot wheels car collections sales by maximizing techniques and new ways of internet marketing. The study titled 'Online Marketing Strategy of Hot Wheels Product using Marketing Mix' was made using a qualitative approach through interviews with three informants, among others are: wholesaler, Kolekdol, and collectors. The data obtained willthen be applied to the marketing mix theory and will be used as a sales strategy, based on Product, Price, Promotion and Process. Based on the result of these research, we concluded that the application of marketing mix theory, which in this case include Product, Price, Promotion and Process, on internet marketing is able to increase traffics on our Facebook fans page and also able to boost the sales of our product via online.