ANALISIS KUALITAS LAYANAN TERHADAP KEPUASAN PEMBELIAN BENGKEL AUTO PERFECTION+

PO, Bery

dc.contributor.author	PO, Bery
dc.date.accessioned	2018-12-05T03:21:03Z
dc.date.available	2018-12-05T03:21:03Z
dc.date.issued	2014
dc.identifier.uri	https://dspace.uc.ac.id/handle/123456789/1446
dc.description.abstract	Marketing Mix Analysis on the Influence of Service Quality Towards the Selection Decision of Auto Perfection Plus’ Service Station Auto Perfection+ needs to review the aspects that affect customer satisfaction in order to compete with competitors. One of these aspects is service quality. The purpose of this research is to determine the effect of service quality on the customer satisfaction of Auto Perfection+. This research consists of two variables, which are Service Quality (X) and Customer Satisfaction (Y). All customers of Auto Perfection+ are used as study samples. A total of 41 people are selected as respondents. Simple Linear Regression is used as analysis technique. Results indicate that service quality provides a significant influence on the customer satisfaction of Auto Perfection+.	en_US
dc.language.iso	other	en_US
dc.publisher	Universitas Ciputra	en_US
dc.subject	Customer Satisfaction, Service Quality	en_US
dc.title	ANALISIS KUALITAS LAYANAN TERHADAP KEPUASAN PEMBELIAN BENGKEL AUTO PERFECTION+	en_US
dc.type	Thesis	en_US