Browsing Manajemen by Issue Date
Now showing items 1-20 of 121
-
Peran Passion dan Calculated Risk Taking Terhadap Peningkatan Kinerja Usaha Aneka Jaya
(Universitas Ciputra, 2013)Role of Passion and Calculated Risk Taking Against Improved Business Performance Aneka Jaya This study is to determine the role of passion and calculated risk taking to the improvement of business performance Aneka ... -
EVALUATING SHOESMASTER VALUE PROPOSITION BASED ON HOW CUSTOMER PERCEIVED THE VALUE OF SHOESMASTER’S PRODUCTS
(INTERNATIONAL BUSINESS MANAGEMENT. FACULTY OF ECONOMICS. UNIVERSITAS CIPUTRA, 2014)AN EVALUATION ON SHOESMASTER'S VALUE PROPOSITION BASED ON CUSTOMER'S PERCEPTION OF THE PRODUCTS The purpose of this research is to explore the customer's perceived value of ShoesMaster's products. It also aims to ... -
PERANCANGAN STRATEGI PEMASARAN PADA USAHA CHILETO DI SURABAYA
(Universitas Ciputra, 2014)Perancangan Strategi Pemasaran Pada Usaha Chileto Di Surabaya Penelitian ini bertujuan untuk perancangan strategi pemasaran usaha Chileto dengan menggunakan analisis Five Force, SWOT, dan Marketing mix agar dapat ... -
ANALYSIS OF BONIFOOD MAKMUR AS A STARTUP BUSINESS
(Universitas Ciputra, 2014)ANALYSIS OF BONIFOOD MAKMUR AS A START-UP BUSINESS: PROBLEMS AND ALTERNATIVE SOLUTIONS Starting a business is not easy, especially if there is more than one business owner. Start-up business, in particular, cannot ... -
THE DEVELOPMENT OF AN INTEGRATED SYSTEM TO IMPROVE THE PERFORMANCE OF ANTOR
(Universitas Ciputra, 2014)THE DEVELOPMENT OF AN INTEGRATED SYSTEM TO IMPROVE THE PERFORMANCE OF ANTOR ANTOR is a start-up company that offers transportation services using motorcycles. During the first months of its operations, ANTOR’s ... -
TACTICAL DECISION MAKING IN TERMS OF HIRING SALES FORCE USING RELEVANT COST ANALYSIS IN PREMIUM AMENITIES
(INTERNATIONAL BUSINESS MANAGEMENT. FACULTY OF ECONOMICS. UNIVERSITAS CIPUTRA, 2014)TACTICAL DECISION MAKING IN TERMS OF HIRING SALES FORCE USING RELEVANT COST ANALYSIS IN PREMIUM AMENITIES Premium Amenities engages in hotel amenities supply business in Indonesia. The current competition in this ... -
PENGARUH LOKASI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK “De Bali”
(Universitas Ciputra, 2014)THE INFLUENCE OF LOCATION AND PRODUCT QUALITY TO THE CONSUMER’S BUYING DECISION FOR “De Bali” PRODUCT This research was aiming at finding out the influence of location (X1) and product quality (X2) to the consumer’s ... -
DEFINING EFFECTIVE PROMOTION STRATEGY FOR MEAT BITES COMPANY
(Universitas Ciputra, 2014)DEFINING EFFECTIVE PROMOTION STRATEGY FOR MEAT BITES COMPANY This research aims to determine the effective strategy that can be implemented by Meat Bites company, which is a company which sells eggwaffle snacks with ... -
THE EVALUATION OF MARKETING STRATEGY OF CANTING USING MARKETING MIX
(Universitas Ciputra, 2014)THE EVALUATION OF MARKETING STRATEGY OF CANTING USING MARKETING MIX This research mainly focuses on the marketing mix elements, especially the promotion element, and aims to evaluate the marketing strategy done by ... -
AN EXPLORATION ON INDIVIDUAL FACTORS AFFECTING TEAMWORK EFFECTIVENESS
(Universitas Ciputra, 2014)AN EXPLORATION ON INDIVIDUAL FACTORS AFFECTING TEAMWORK EFFECTIVENESS This research aims to explore the individual factors affecting Hexa Prasindo’s teamwork effectiveness. This research is a qualitative research which ... -
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT ( CRM ) TERHADAP LOYALITAS PELANGGAN PADA LA FAME SHOP
(Universitas Ciputra, 2014)PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS PELANGGAN PADA LA FAME SHOP Tujuan dari penelitian ini adalah untuk mengetahui pengaruh variabel Customer Relationship Management (X) terhadap variabel ... -
ANALISIS SALURAN DISTRIBUSI YANG SESUAI UNTUK MENINGKATKAN JUMLAH KONSUMEN J-5758
(Universitas Ciputra, 2014)ANALISIS SALURAN DISTRIBUSI YANG SESUAI UNTUK MENINGKATKAN JUMLAH KONSUMEN J-5758 Menjalankan bisnis garment khususnya fashion di bidang olahraga terdapat persaingan yang ketat antar kompetitior dengan harga yang cukup ... -
FIVE FORCE ANALYSIS DAN SWOT ANALYSIS DALAM MENENTUKAN STRATEGI BERSAING PADA PERUSAHAAN CROWN COOKIES
(Universitas Ciputra, 2014)THE USE OF FIVE FORCE ANALYSIS AND SWOT ANALYSIS IN CROWN COOKIES COMPETITIVE STRATEGY SELECTION Crown Cookies is a business that specializes in the culinary field that sell cream horn with 12 unique flavors, with a ... -
ANALISIS HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN EASY PASTA
(Universitas Ciputra, 2014)ANALYSIS OF PRICE AND PROMOTION ON CONSUMER PURCHASE DECISION EASY PASTA Dream Food Entreprise is a company engaged in the field of food and beverage. Dream Food Entreprise offers pasta products processed in the form ... -
ANALISIS STUDI KELAYAKAN BISNIS PEMBUKAAN GERAI THE MACARONS
(Universitas Ciputra, 2014)BUSINESS FEASIBILITY STUDY ON THE OUTLET OPENING OF THE MACARONS This research aims to determine the feasibility of The Macarons’ business development plan based on Market and Marketing Aspects, Legal Aspects, Technical ... -
FAKTOR-FAKTOR YANG MEMBENTUK KEPUTUSAN PEMBELIAN PAKET JASA MAKEUP PREMIUM DI ISADORA MAKEUP SERVICE
(Universitas Ciputra, 2014)The Factors That Affect the Purchasing Decision of Premium Makeup Service in Isadora Makeup Service This research aims to examine the factors that affect the purchasing decision of premium makeup service package in ... -
ANALISIS METODE SWOT DAN MARKETING MIX (4P’s) UNTUK PERANCANGAN STRATEGI PEMASARAN GUNA MENINGKATKAN PENJUALAN RESTORAN TIMIKA DI SURABAYA
(Universitas Ciputra, 2014)SWOT ANALYSIS METHOD AND MARKETING MIX (4 P'S) FOR PLANNING MARKETING STRATEGIES TO INCREASE SALES TIMIKA RESTAURANT IN SURABAYA The food industri has an important role ini Indonesia,various types of food we can find, ... -
PERENCANAAN STRATEGI PEMASARAN PERUSAHAAN KEZIA OLSHOP
(Universitas Ciputra, 2014)PERENCANAAN STRATEGI PEMASARAN PERUSAHAAN KEZIA OLSHOP Penelitian ini dilakukan untuk merencakan strategi pemasaran perusahaan Kezia Olshop untuk meningkatkan penjualan perusahaan. Penelitian ini menggunakan metode ... -
ANALISIS KUALITAS LAYANAN TERHADAP KEPUASAN PEMBELIAN BENGKEL AUTO PERFECTION+
(Universitas Ciputra, 2014)Marketing Mix Analysis on the Influence of Service Quality Towards the Selection Decision of Auto Perfection Plus’ Service Station Auto Perfection+ needs to review the aspects that affect customer satisfaction in order ... -
STRATEGI PEMASARAN PADA PERUSAHAAN HAPPY TOAST DI SURABAYA
(Universitas Ciputra, 2014)MARKETING STRATEGIES FOR HAPPY TOAST IN SURABAYA The purpose of this study is to formulate a marketing strategy for Happy Toast in Surabaya. This research is a qualitative descriptive study. It uses Five Forces analysis ...